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Converting contactleads to customers is the biggest challenge companies have nowadays you need to get your core strate. Download audiobooks book depository books with free. Philip kotler born may 27, 1931 is an american marketing author, consultant, and professor. If you want to become great in marketing and sales, you should start learning how to design a value proposition first of all. Principles of marketing 16th edition pdf philip kotler. Buy a cheap copy of principles of marketing book by philip kotler. Students learn how to create customer value, target the correct market, and.
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